When it comes to trailblazers in sports broadcasting, LaChina Robinson is in a league of her own. She covers the sidelines at a statuesque 6’4″, she is an analyst, she does play by play, and now has her own program called Rising Media Stars which is dedicated to training young women for sports broadcasting jobs.
“I wake up everyday with a commitment to helping people, particularly young women. I have found when doing my job, that there is a lot of young women that want to sit with me and shadow me. I’ve always said Rising Media Stars found me. I met Kevin Nixon who has been very proactive in giving young women sports media opportunities, and we just combined forces. It’s really been 7 years in the making.”
Fueled by not only an intense love for the game of basketball, but also a strong desire to help women from all walks of life, LaChina is “living the dream.” Although she admits, it was one she initially didn’t envision. After playing four years at Wake Forest and graduating with a degree in Sociology, LaChina thought being an Athletic Director was her true calling.
“Going to Wake Forest was a great opportunity for me to play for the ACC. I also played for the first African-American female coach in Charlene Curtis, which was also a great experience for me. While in school I majored in Sociology, and had internships with the ACC. I thought I wanted to be an athletic director, but over time things change, and people change.”
Fate had different plans however, as she was asked by Georgia Tech to be an analyst for their radio broadcasts. Now she is a basketball analyst for ESPN, Fox Sports South, and NBA TV, has her own podcast on ESPNW called “Around The Rim”, and is winning prestigious awards such as the Dawn Staley Award For Excellence for her broadcasting work.
“I am living the dream. I get to do what I love everyday, and do it on the women’s side. I get to walk into a gym everyday and I feel like it’s my purpose.”
As for where LaChina sees herself in ten years? Making a global impact in the sports world, particularly in women’s sports.
“I have gotten offered positions with the NBA and NFL, but I love the opportunity to help grow women’s basketball. I enjoy being a role model and a difference maker. I believe that I have the gift of encouragement, and I love to see people’s dreams come true. As for the WNBA, in 10 years I would love for women to be able to make a living year round in the U.S., have more post career opportunities waiting for them, and be with their families more.”